Privacy Policy

BG Swaper ("we", "our", or "us") operates the website bgswaper.com - a free, no-registration image background removal tool powered by AI. The service offers multiple AI modes and removal options, all accessible directly in your browser without creating an account.

We act as the data controller for all personal data collected through this website. If you have questions about this policy or how we handle your data, reach us through our Contact page or by emailing support@bgswaper.com.

BG Swaper doesn't require an account, login, or payment, so the personal data we collect is quite limited. Here's how we collect it:

• Images you upload - the image files you submit to our background removal engine. Your image is processed transiently to produce the output and is permanently deleted from our servers as soon as the result is returned to your browser. We never store, review, or share your images.
• Contact form submissions - if you reach out via our Contact page, we collect the name, email address, and message content you provide so we can respond to your enquiry.
• Feedback form submissions - if you submit feedback about the tool, we collect the feedback text and any optional contact details you choose to include. This helps us improve background removal quality.
• Usage & technical data - standard browser session data automatically generated when you visit any website: IP address, browser type and version, operating system, device type, referring URL, pages visited, and timestamps. This data is used solely to operate, secure, and improve the service.

We don't collect account credentials, payment details, sensitive personal data (such as health records, financial account numbers, or racial and ethnic origin), or any data sourced from third-party social platforms.

The data we collect is used for these purposes only:

• Deliver the background removal result you requested and operate the tool reliably across all supported browsers and devices
• Improve background removal accuracy, tool performance, and user experience using aggregate, anonymised usage insights
• Respond to messages and feedback you send us through our Contact or Feedback forms
• Detect, investigate, and prevent abusive, fraudulent, or unlawful activity that could harm our service or other users
• Comply with applicable legal obligations and enforce our Terms of Service

We rely on legitimate interests for operating and securing the service and for transiently processing uploaded images to deliver results. We rely on consent when you voluntarily submit a contact or feedback form and for any non-essential cookies. Where the law requires us to retain or disclose certain records, we rely on that legal obligation.

Your images are never used in advertising. We don't sell personal data or hand it to any third party for their own marketing.

We use a small set of cookies and similar technologies:

• Essential cookies - strictly necessary for the site to function, including CSRF security tokens that protect form submissions and session state required by the background removal tool. These cannot be disabled without breaking core functionality.
• Analytics cookies - help us understand aggregate, anonymised usage patterns (e.g. which removal modes are most used, page load performance) so we can improve the tool. Where required by law, we request your consent before setting these cookies.
• Preference cookies - remember lightweight UI settings such as your selected removal mode or output format between sessions.

You can manage or block non-essential cookies through your browser settings at any time. Blocking essential cookies may stop the tool from working properly. For details on how our analytics provider handles data on their end, check their own privacy documentation.

We don't sell your personal data. We don't share it with advertisers or data brokers. The only situations where data may be shared are:

• Infrastructure & service providers - trusted third-party processors (cloud hosting, CDN, analytics) who operate under strict contractual data processing agreements and may only use data for the purposes we specify. They receive the minimum data necessary to perform their function.
• Legal authorities - where required by a valid court order, applicable law, or to protect the rights, property, or safety of BG Swaper, our users, or the public. We will notify you where legally permitted to do so.
• Business transfers - in the event of a merger, acquisition, or sale of assets, personal data may be transferred to the successor entity. We will provide advance notice before your data becomes subject to a materially different privacy policy.

Uploaded images are never shared with any third party for any reason. They exist on our infrastructure only for the duration of processing.

Personal data is kept only for as long as necessary for the purpose it was collected:

• Uploaded images - deleted permanently and automatically from our servers the moment the background removal result is delivered to your browser. No copy is ever retained.
• Contact form submissions - retained for up to 2 years from the date of submission to allow us to handle follow-up queries or regulatory enquiries, then securely deleted.
• Feedback form submissions - retained for up to 2 years for product improvement analysis, then securely deleted or irreversibly anonymised.
• Usage & technical logs - raw logs containing IP addresses are retained for no longer than 30 days, after which they are aggregated or anonymised and can no longer be traced to any individual.

You can request early deletion of any data you've shared with us at any time - just reach out via our Contact page or email us at support@bgswaper.com.

We have technical and organisational measures in place to protect personal data against unauthorised access, alteration, disclosure, or destruction, including:

• HTTPS / TLS encryption for all data in transit between your browser and our servers
• Encryption at rest for any personal data stored on our infrastructure
• Strict access controls ensuring only authorised personnel can access personal data, on a need-to-know basis
• Automatic and immediate deletion of uploaded images after processing completes
• Regular security reviews and vulnerability assessments of our infrastructure

No method of internet transmission or electronic storage is completely secure. If you discover or suspect a security vulnerability or unauthorised use involving BG Swaper, please report it through our Contact page right away so we can act on it.

BG Swaper is not directed at children under 13 (or the applicable minimum age in your jurisdiction). We don't knowingly collect personal data from children. Because our tool requires no registration, we have no way to verify users' ages. If you're a parent or guardian and believe a child has submitted personal data through our contact or feedback forms, please get in touch immediately at support@bgswaper.com and we'll promptly delete that information.

This Privacy Policy may be updated from time to time to reflect changes in our practices, legal requirements, or how the tool works. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Post a notice on the BG Swaper website for a reasonable period following the change

Because BG Swaper doesn't operate user accounts, we can't notify users by email. Check back here periodically to stay up to date. Continuing to use BG Swaper after any revision takes effect means you accept the updated policy. If you don't agree with a change, stop using the service and contact us if you'd like to exercise any data rights before doing so.